This was my second project in illustrator. We had to 'dissect' our name in a font of our choice, using the terms we had learned about different fonts. The font I chose, Footlight MT Light, had a lot of serifs and was very curvy. There weren't any crossbars or straight lines, which made this project a little bit more difficult. The design I used for this project was based off of this image I found:
Logos are usually in a high demand for graphic designers. A good logo can make a huge difference in the success of a company. In logos, there are Marks and Symbols. Some traits of a good symbol are easy identification, having one or limited colors, negative spaces, "flow," and a positive or upwards direction. Marks refer to the different types of logos created by symbols. They include letter-marks, pictographs, combination marks, and more. A symbol is an image or shape. A logo is the word or words in type. When they are used together, it is called combination marks. Some examples of combination marks are Nike and The North Face. Three key facts to know about Marks and Symbols are that they should create positive association for their logo, they must be easy to understand and identify, and they should be used in limited colors or economic reasons. These three facts are all key to having a successful logo. The favorite thing that I learned were the different names for the...
This is the first project I have done in graphic design. I combined what I had learned in the flower tutorial and the 'ugly' color wheel to make a flower-color wheel. This week in graphic design, we have been learning mostly about color psychology and the important of colors. For example, the color green gives a fresh, clean look, and the color red is romantic and dramatic. I tried to make my color wheel look professional, like a a logo you would see for a business. It was my first time using illustrator, so I still have a lot to learn, but i enjoyed working in it.
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