Erin's Blog

The music video was for the first song of The Weeknd's album, Starboy. It basically introduces The Weeknd's new musical persona, and makes a statement about how he feels about his role in the music industry. The music video has amazing editing and cinematography. The rich blue, green and red color scheme is beautiful and fits the tone of the song very well. The editing matches the beats perfectly, which really emphasizes the catchiness of the song.  The story of the video is a bit vague and interpretive, but you can tell that the creators did that on purpose. It begins with the "old" Weeknd (long hair, etc.) tied up in a chair, sitting across from a masked man. The masked man gets up and suffocates the old Weeknd with a bag, killing him. This is representative of The Weeknd "killing" his old persona and moving in a new direction with his music. The masked man then removes said mask, revealing it is once again The Weeknd, but with a new short haircut si

My group's commercial was about dental floss. Our concept was to have a couple out on a  date in the park, but the romantic atmosphere gets interrupted when the boy smiles and his teeth are  filled with food. The girl then pulls out her floss and the advertisement's spiel starts.  Early on, one of my group members  proposed  the idea of having a commercial that starts out  beautiful  and cinematic, but unexpectedly ends up being comedic. We all liked that idea and started brainstorming different ways we could achieve that effect. We eventually came up with the idea of having our product be dental floss, with a date as the main  storyline. We drew up storyboards and wrote the script fairly quickly, then set up our filming schedule. I wasn't able to actually be there for filming because of work, but once I got the clips I started editing them right away. We worked together to create a romantic mood through a warm color scheme and calm country music in the background